New Merch Drop!
Donβt worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is whatβs going to separate this one from the rest. If you read the words back and donβt hear your own voice in your head, thatβs a good sign you still have more work to do.
Be clear, be confident and donβt overthink it. The beauty of your story is that itβs going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.